- June 6, 2023
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The core idea is to learn what is Digital Media and how to tap into your target audience using all social and digital mediums. Over the past decade, digital media has emerged as the fastest-growing medium when it comes to marketing so that students will learn all terms and techniques used in the digital world. CPM, CPC, CPL, CPF, CPR etc. In addition to the above, we will focus on online advertising techniques wrt all social platforms (Facebook, Twitter, YouTube, Google, TikTok etc.).
YouTube campaigns + SEM
3rd party campaigns + tracking
DMP + DSP
Google certification (basic level)
This course aims to provide trainees a deeper understanding of planning of a digital marketing campaign and the role of various digital channels in achieving that goal through integrated marketing communication. It starts by building a foundation through digital marketing strategy and helps trainees to acquire a set of concepts and tools to digitally create, distribute and promote products and services.
Whether you are a business owner, a freelancer, a job seeker, a working professional, a student, or a housewife, this course is for you. If you have a smartphone or a computer, chances are that you already know and use the internet. It only makes sense that you also learn the art of promoting yourself or your business and start making money from the internet. If that sounds like a good idea, this course will help you understand digital marketing and how you can get started as a beginner and become a pro at digital marketing and start earning online or grow your business.
Marketing in the digital space commonly referred to as ‘Digital Marketing’, in the present day is an inescapable term for any organization; and has become one of the most discussed topics across industries and geographic boundaries.
The digital industry is growing at a rate of 14% annually, making it the most desirable career in today’s scenario. If you wish to find out the skills that should be covered in a basic digital marketing course syllabus in India or anywhere around the world, then reading this blog will help.
Before we delve into the advanced digital marketing course syllabus, let’s look at the scope of digital marketing in 2023 and what the future holds.
With the digital revolution, technology has opened a new door for marketers. What we market may not have changed but how we market has indefinitely changed. The evolved study of marketing, known as digital marketing, has opened new opportunities for businesses and aspiring digital marketers.
Although traditional marketing strategies are still used, companies continue to shift their focus to digital approaches such as search engines, social media. These technologies take into account the journey of the customer and how they make their purchase decisions. It is important for marketers to have an understanding of digital marketing strategies and familiarize themselves with the key technologies underlying them. This course will offer students a panoramic view of digital marketing and provide insights into key strategies using Internet-based platforms. In addition, it will focus on content that resonates with consumers that helps businesses differentiate themselves in competitive markets.
International College of Technical Education.
Head Office :
Office # 27, Second Floor, Maryam Shadi Hall Plaza
(Airies Plaza), Shamsabad, Murree Road,
Rawalpindi, Pakistan 46000.
Email : firstname.lastname@example.org
Contact : 051-6122937, 0311-5193625, 0092-335-4176949